An effective content strategy will help you plan, create, market, and maintain your content so it meets your audience’s needs and achieves your business goals.
A content strategy is different for every organization. I’ve worked with nonprofits, educational organizations, and grassroots organizations to help them become more effective at reaching their users on the web.
A few of the deliverables I’ve developed as part of a content strategy include:
- Quantitative and qualitative content audits
- Audience analyses
- Competitive analyses
- Stakeholder research
- Style guides
- Editorial calendars
- Content templates
- Publishing workflows